While the idea of shopper marketing is not new, 1HQ’s approach to the ‘shopper journey’ certainly is.
We believe the pack, and all the strategic and creative communication work put in to develop it, should be at the heart of your shopper story. While we understand all the touch-points along the shopper journey, we put the pack at the epicentre of a magnetic field of communication – pulling shoppers towards both your category and your brand.
“70% of shopper purchase decisions are made in store”
Why is this approach so effective? First it ensures that strong brand ideas, rather than an uneasy translation of a broadcast campaign, or purely promotional messages, are delivered consistently and with cumulative effect along the shopper journey. Secondly, it allows you to plan and budget for this channel around a strong idea in which you can invest with confidence.
